The Research Process

What are the most common opinions of the people that make up my jury pool?

I need to know…

                How common?

                How many?

                What is the public opinion on?


This process is designed for you to take advantage of our research methodology in aiding you to answer specific questions.  Winning Works is a team of professionals with experience in understanding juries, public opinion, and market analysis.  If you have a specific question that can assist you in your case or campaign, just give us a call and we can provide you specific answers supported by data

Winning Through Public Opinion

Too often, public perceptions about trial lawyers and the civil justice system are based on inaccurate media portrayals. The most potent weapons in the trial lawyer's arsenal to counter such negative publicity are your own clients' stories about how the civil justice system helped to salvage your clients' lives and brought about positive social change.

Each of your clients' cases carries potential for image enhancement and increased public awareness of the positive effects of the civil justice system. Winning Works™ can help spotlight your clients' cases by using print, broadcast and electronic media to showcase how your work has made America a better, safer, more just society.

Winning Works™, in concert with a team of experienced professionals, offers a full menu of Image and Public Awareness Services to help call attention to your firm and the societal benefits of your clients' cases. Together, we can work to offset the propaganda campaign against the legal system and rekindle the public's high regard for the role of plaintiffs' lawyers in preserving the basic tenets of the American civil justice system.

Image and Public Awareness Services Offered by Winning Works

                • Direct Mail

                • Interactive Media

                • Major Network and National News Coverage

                • Media Planning and Placement

                • Media Training

                • Press Conferences

                • Press Releases

                • Print

                • Radio

                • Television

                • Web sites (firm, cases, causes)

               •Social Networking


Take this diagnostic to determine which process is best for your case. A team member will get in touch with you to discuss next steps.