Too often, public perceptions about trial lawyers and the civil justice system are based on exaggerated reports in the media about mammoth jury awards, or outrageous lawsuits and the rare instances in which they produce questionable verdicts. The most potent weapons in the trial lawyer's arsenal to counter such negative publicity are the authentically passionate stories of your own hard-won cases - those that have salvaged the lives of grossly injured families and brought about positive social change.

Each of your cases carries tremendous potential for image enhancement and increased public awareness of the positive effects of the civil justice system. Winning Works™ helps spotlight your case by using print, broadcast and electronic media to showcase how your work has made America a better, safer, more just society.

Winning Works™ offers a full menu of Image and Public Awareness Services to help you call attention to your firm and the societal benefits of your cases. Together, we can offset the propaganda campaign against the legal system and rekindle the public's high regard for the role of plaintiffs' lawyers in preserving the basic tenets of the American civil justice system.

Image and Public Awareness:

• Attorney-to-Attorney Marketing
• Direct Mail
• Interactive Media
• Major Network News Coverage
• Media Planning and Placement
• Media Training
• National Media Coverage
• Outdoor Promotion
• Press Conferences
• Press Releases
• Print
• Radio
• Television
• Websites (firm, cases, causes)